WRKZO.

How WRKZO works

Four modules. Choose what you need.

Each module supports a different product goal. Businesses can use any one independently — there is no required sequence.

VALIDATETESTLAUNCHPROMOTE

01 / VALIDATE

Understand your audience before you build.

Use a validation campaign to test assumptions, ask focused questions and collect audience responses.

  1. 1Business creates a validation campaign.
  2. 2Defines the target audience and questionnaire.
  3. 3Participants discover the campaign and submit responses.
  4. 4Business reviews the collected insights.

02 / TEST

Learn from real product experiences.

Invite suitable participants to try an app, website or service and report their experience.

  1. 1Business creates a testing campaign.
  2. 2Defines tasks, eligibility and requirements.
  3. 3Participants apply to the campaign.
  4. 4Business reviews applications and approves participants.
  5. 5Approved participants test the product and submit feedback or bug reports.
  6. 6Business reviews the submissions.

03 / LAUNCH

Give your product a place to be discovered.

Create a public product listing that explains what you built and where people can learn more.

  1. 1Business creates a product listing.
  2. 2Adds product logo, description, category, images and links.
  3. 3The product appears on the discovery page when published.

04 / PROMOTE

Connect your product with relevant audiences.

Create a promotion campaign with clear audience expectations and deliverables.

  1. 1Business creates a promotion campaign.
  2. 2Defines target audience and deliverables.
  3. 3Participants apply with profiles and proposals.
  4. 4Business reviews applications and approves participants.
  5. 5Approved participants submit content or promotional proof.
  6. 6Business reviews the submissions.

Start with the module that fits your goal.

Explore the business and participant experiences.

For businessesFor participants